How to handle complaints

As a business owner, you should make sure that your business is running in the right way. One of important thing for business owner to give attention is how to handle unsatisfied customers. Make sure you equip your front line employees with skills to respond to complaints and problems in such a way that they completely regain goodwill and restore the customer’s confidence. You should place the friendliest, most helpful, and diplomatic employees to handle complaint.

After getting complaint for unsatisfied customer, you or your employees should resolve problem as quickly as possible. The faster resolution for the problems, the better the chances for maintaining loyalty. After the problem solve, you can give them a gift such as product samples or coupon as your apologize.

Radio advertising

Some products can be advertised better by voice than in print. A radio advertising campaign can make buyers aware of your business. Radio advertising offers you the opportunity to deliver a simple yet powerful message to a targeted group of consumers that may be interested in your product and service. Giving away prizes on a radio station is other an excellent way to get positive publicity for your business.

Radio advertising is not as expensive as you might think and there are a variety of packages available. You can choose the radio station your prospect listen to and choose which programs you want your advertisement to be attached to.

With radio advertising you can target your customers based on listener profile, geographic reach, time of day, and program format. Whenever you book radio advertising you will normally deal with a sales representative from the company, so it is a good idea to strike up a good relationship with these people as they can really help your business.