Yellow Pages Advertising

People starting a small business often assume they must advertise to attract customers. You can advertise effectively in the Yellow Pages if you want to spread the word about your business. Unlike most advertising media, the Yellow Pages is the one place many potential customers look to when they have a need to purchase a product or find a service. Yellow Pages advertising is essential to certain types of small business, such as plumbers and electricians.

As a small business owner, you’ll need to do some research in order to make an educated decision on how to use the Yellow Pages as your advertising media. It helps to position the advertisement at the top on an outside adge. Before you become too excited about what you can do in and with the Yellow Pages, realize that if your business model does not compete on price, the yellow pages may not be your best choice.

Create brochures


Brochures, like other marketing communication tools, can serve a number of important functions for small business owners and entrepreneurs. For the right business, a brochure can be the most important marketing method. Brochures allow a business owner to provide the prospective customer with detailed information about the products and services offered.

Brochure can be distributed selectively in areas that are expected to give the greatest return. If you decide that you need a brochure, make sure it’s high quality, a well design, and professional look. A brochure can have a negative impact on your company if it’s poorly designed and produced. A good brochure should describe the benefits of the product and create a desire to own the product. A brochure will not in itself sell your product, but it may well influence your customers decision.

Radio advertising

Some products can be advertised better by voice than in print. A radio advertising campaign can make buyers aware of your business. Radio advertising offers you the opportunity to deliver a simple yet powerful message to a targeted group of consumers that may be interested in your product and service. Giving away prizes on a radio station is other an excellent way to get positive publicity for your business.

Radio advertising is not as expensive as you might think and there are a variety of packages available. You can choose the radio station your prospect listen to and choose which programs you want your advertisement to be attached to.

With radio advertising you can target your customers based on listener profile, geographic reach, time of day, and program format. Whenever you book radio advertising you will normally deal with a sales representative from the company, so it is a good idea to strike up a good relationship with these people as they can really help your business.