Search engine marketing (SEM)

Search engine marketing (SEM) has become a hot topic in Internet today. Search engine marketing entails advertisers purchasing keywords on major search engines, also known as pay per click (PPC) advertising. Paid text ads are displayed in high visibility areas when a visitor conducts a search query using the keyword the advertiser purchased. A series of text adverts usually labelled as “sponsored links” are displayed on the right side of a ranking page. When your ad is clicked, depending on the keyword used to perform the search and the value of that keyword, you pay a fee to your PPC provider.

PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. PPC campaign need a lot of work, and you probably have other things to do, so your best solution is to either hire someone with experience or outsource your PPC to search marketing agency. To find a good agency you should choose one carefully.

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