Most businesses use direct mail to encourage people to buy their products or services. For a small business, direct mail can be much less expensive, and more effective, than print or broadcast advertising.
Direct mail allows you to target a specific market better than any other advertising medium. One of direct mail’s advantages is its capability to directly target and reach qualified prospects with the demographics that you choose. Using direct mail, you can announce a big sale, offer a new product, welcome new customers, thank current customers, or provide discount coupons.
Direct mail only works if you have to know who to mail your ad to. To ensure adequate but controlled coverage, use selective mailing list compiled from your own business records or from commercially available mailing lists. You can also ask your friends for names of people they know who might be interested in your business.