People starting a small business often assume they must advertise to attract customers. You can advertise effectively in the Yellow Pages if you want to spread the word about your business. Unlike most advertising media, the Yellow Pages is the one place many potential customers look to when they have a need to purchase a product or find a service. Yellow Pages advertising is essential to certain types of small business, such as plumbers and electricians.
As a small business owner, you’ll need to do some research in order to make an educated decision on how to use the Yellow Pages as your advertising media. It helps to position the advertisement at the top on an outside adge. Before you become too excited about what you can do in and with the Yellow Pages, realize that if your business model does not compete on price, the yellow pages may not be your best choice.