Marketing research

Marketing research is important step for all kind business both small business and multinational business. This is a process of gathering, recording, and analyzing of information about problems relating to marketing. Marketing research is ongoing process and not just in the beginning of business.

Marketing research is essential for business because help you to identify who your market is as well as which methods best satisfy the needs of your market. From market research we can determine next step to make our business better. With market research we can learn about new product introduction, pricing, advertising, and consumer behavior.

Marketing research also give you possibility for product differentiation, in which you differentiate your product from a competitor so as to best appeal to potential buyers, are absolutely impossible without it.

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