Communicating effectively with your customers requires advertising and promotion. Advertising is how businesses inform and persuade potential and current customers through messages purchased in various media such as newspapers, magazines, television and radio stations, outdoor boards, and Web sites.
The problem for many a small business is that there are a lot of advertising choices, most are not inexpensive, and a costly mistake can be crippling to the budget. Paid advertising is much more expensive than many methods of getting exposure.
Actually there are many ways to promote your business inexpensive method. The best and most economical way to attract and hold customers is through personal recommendation. You can do it by invest in the quality of your goods and services, provide easy and affordable customer access, and keep top-quality employees. Satisfied customers will be effective media to promote your business. We recommend you research the various media options carefully, making your decisions methodically after studying the alternatives.