Marketing research is important for any businesses. Marketing research is the gathering, recording, and analyzing of information about problems relating to marketing. Market research involves finding out what a costumers wants and needs and determining how your business can satisfy those wants and needs. So, market research is really just a way to find out if anyone’s interested in paying for your product or service.
Most small businesses can do their own market research with a very limited budget. Market research can be as simple as picking up the phone and calling customers to find out what their most recent needs or issues regarding your business. You also can use marketing research consultancies to undertake research on your behalf.