It is important to keep your customers, because it costs far less to keep a customer than to acquire a new one. When an unhappy customer decides to stop doing business with us, the costs are much more than we realize. So, it is a good idea to learn how to keep your customers
Good customer service should be one of the main objectives of a company to keep customers happy so as to ensure their continuous loyalty. While marketing will get you customers, only good customer service will keep them coming back. Customers who have had pleasant shopping experiences are much more likely to buy again, so your marketing costs will be lower. In some cases, satisfied customers will remain loyal, will help attract other customers by give recommendation to their friends, and will increase their spending level.
Running business today is more competitive that it has ever been, and providing the best customer service possible is often the only thing that can differentiate you from the competition.