Naming your business is one of the most important decisions you will make. Naming your business and products may not be as simple as it first appears. Naming your business can be confusing because you have the option of using different names. If you purchase an existing business, you may want to keep the same name or change to a new one. If you develop your own business, you will also have to develop a business name.
A business name can help establish your credibility with potential customers and also begins the marketing process. It is a good idea to choose a name that explains exactly what the business is and what benefits it offers. Before using a business name, it’s wise to conduct a name search to avoid a conflict with a business that’s already using the same or a similar name. Once you have chosen a business name, you need to know how to protect your business name, logo, inventions, and so on.